About Us

New Regular Lifestyle (NRL) is a digital-first fitness, wellness, and performance education company.

Founder

Aaron McLaurin, MS, CSCS, SCCC, founded the organization, bringing more than 18 years of strength & conditioning experience to this project. His background includes 10 years in the NFL, as well as leadership roles in the XFL and Power 4 college programs.

NRL has evolved from a fitness apparel brand into a platform delivering professional-level expertise to athletes, practitioners, and health-conscious adults seeking evidence-based solutions for performance and wellness.

What We Offer

  • Elite Webinars

    Led by coaches and experts from the NFL, NCAA, and beyond, each session delivers clear, sustainable strategies you can apply... no fluff, no extremes.

    Explore Webinars 

  • Training Programs

    Custom, client-focused training programs designed by expert professionals. Easy to implement, comprehensive, and tailored to your goals and needs.

    Learn More 

  • Merch

    Built for training days, rest days, and everything in between. Simple pieces, intentional fits, and everyday wear that reflects how you train, move, and live.

    Shop NRL 
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